What a company does with its primary sponsorship can be quite complex.

But it does not pay as much, either - between $250,000 and $750,000, compared with $3 million to $5 million for a primary sponsorship.

McGlynn ran only three races in 2001 due to a lack of primary sponsorship.

Primary sponsorship was then taken over by Freshfields in a 3 year contract covering the 2011/12 season through to the 2013/14 season.

Originally known as Dodge Theatre before the primary sponsorship changed in 2010, the facility seats up to 5,000 people.

Often, if that associate sponsor is sponsoring the race, they will have primary sponsorship for that race.

Osborne has a primary sponsorship with German sportswear company, Puma.

He had new primary sponsorship from Miller Welders and won the Sunday world championship event.

Primary sponsorships can be verified by BMX press coverage and sponsor's advertising at the time in question.

After the 2013 Indianapolis 500, the team cut it's staff and pulled out of IndyCar competition due to losing it's primary sponsorship.