"Capturing market share in new geography is a prime motivator," he said.

In this verse the earthquake seems to be the prime motivator of the centurion's fear.

Usually quite large ones where saving 36% on staff is one of your prime motivators.

Fun had certainly not been the prime motivator of the operation.

Compensation, of course, is a prime motivator in the workplace.

Job satisfaction was often one of the prime motivators in improving businesses.

While the prime motivator for the Western wedding ministers is cash, many take an extra pride in their work.

The reasons are numerous and sometimes complex but curiosity about the planet on which we live is a prime motivator.

Of course, fear is a prime motivator but not the most effective.

The fear of losing had always been a prime motivator.