I think what they - their privacy controls are superior to anybody's, with the dashboard.
The service is also said to have "comprehensive" privacy controls, so you can control who has access to what bits of data.
Windows Messenger, which comes with Windows, has similar privacy controls.
And then they are adding to the privacy controls.
Martin says Brightkite's privacy controls, for the most part, do the job for most users.
I keep meaning to move to another system with better privacy controls, but convincing 30 or so people of that can be difficult.
It's cleaner and well organised with transparent privacy controls.
"We've gone overboard to put in security, and put in privacy controls," he said.
You can keep apps from using location data with new privacy controls.
Don't assume that privacy controls of any kind will protect your pictures or your reputation.