For weeks before "Roadshow" arrives in an American town or city, producers advertise its arrival.
The producers also advertise in various publications, including religious newspapers and magazines.
The producers also advertised the film through TalkingCock, a satirical website that they own, by posting articles and updates on the film's development.
The lack of advance sales causes producers to advertise differently, emphasizing short-term marketing to keep shows afloat week to week.
One producer advertises that its ground turkey contains 7 percent fat.
The show's producers advertised in local newspapers and on local radio for fans to attend the game dressed in 1940s clothing.
The producers did not advertise on television right away, Mr. Law said, because it would have been a waste of money.
The regulation specifically provides that producers can advertise their products as being normal foods.
Then if the phone was used to identify a product whose producer advertised in a particular media, you could reject the purchase and select another.
The producer, he said, advertised for "a Phil Leeds type," then asked him to audition.