Usefulness depends on the researchers' ability to collect a sufficient set of product attributes.

In this method, multiple product attributes are specified and then tested with consumers.

But those commercials concentrated heavily on specific product attributes, and held Japanese manufacturing up as a standard of excellence.

The Kano model offered some insight into which product attributes were perceived to be important to customers.

But the trading of product attributes may help a business pick the most popular combinations of features early in the design process.

These two units show the wide variance of product attributes.

However, all relevant product attributes need to be evaluated and matched against the user requirements.

"Now, they are forced to really concentrate on product attributes and customer needs."

Their product attributes are different from ours - and for us, fun is way up there on our product-attribute list.

These are all great product attributes, but could be viewed as a tad stuffy.