MasterCard, she added, "is so much more in the emotional sphere that they spend less time talking about the rational product benefits. "

And the word "inside" gave Converse an opportunity to sell specific product benefits of its shoes.

"No one is using the basic, just-smell-good stuff anymore; consumers are willing to pay more for perceived product benefits."

Moreover, the financial product benefits from an attractive minimum return.

He often drew on the disparate ways customers around the world perceived product benefits.

A 20-minute interactive video was produced in Louisville, covering product benefits, specific applications, target markets and how to handle potential problems.

Adaptable to communicate specific product benefits for several individual products.

Second, having fully discussed what the customer wants, the salesperson knows which product benefits to stress.

A time will come during the sales interview when the salesperson has discussed all the product benefits and answered all the customer's questions.

These needs can relate to non-product as well as product benefits.