An individual who has no product knowledge but has imagination can often stimulate ideas.

A family-run company that puts a strong emphasis on product knowledge.

Results show that lack of product knowledge by staff was a major criticism.

It's a people business to some degree, but you have to have product knowledge.

They have a great buzz going and a great staff with deep product knowledge.

"Bobby has product knowledge; he knows the business," Kraft said.

Staff also received weekly training from companies on a constant basis in order to provide better product knowledge (than similar larger retailers).

Here are some of the ways you can increase your product knowledge (see also 'Look at the label' on page 82):

Issues such as product knowledge, lead generation and customer service are tackled.

The staffs are encouraged to increase their product knowledge and levels of customer service.