Their way of approaching the market was more like Porter's and a joint colour system promised considerable savings.

For the studios, the change promised huge savings: about $1 billion a year is spent making film prints and shipping them to thousands of theaters.

The main reason, assistants say, is that changing the health system promised big budgetary savings.

That calculation will be useful anytime you buy a product that promises future savings.

Investors typically cheer when a company announces plans to cut costs and promises huge savings.

Enron Energy Services promised business and home users average annual savings from 5% to 15%.

Kellogg has reduced costs and promised big savings before, though, leaving Wall Street less than impressed this time.

And a switch to a politically connected health insurance carrier that had promised huge savings instead cost the county nearly $50 million this year.

Robinson found a more reasonable ratio at 1:26 for the Lexingtons, which also promised considerable savings in weight.

Discount dining cards promise big savings on restaurant bills.