At least $30 million, and possibly far more, will be spent to promote the movie.

It works to promote Indian movies both commercial and independent.

Because the larger companies do control the American market they're not too interested in promoting movies from other countries that they haven't made themselves.

But only if the marketing people think it will help promote the movie.

United Artists saw this as a way to promote the movie and sponsored his venture.

Having promoted the movie across Europe for six months, they have almost become a comedy posse.

After the premiere, a 15-car train of period equipment tours the country promoting the movie.

This differs from the American standard of appearing to promote new movies or television series.

It also promotes new movies and introduces the latest trend to the public.

As with most of his productions, Castle used a gimmick to promote the movie.