Blockbuster's promotional costs will presumably drop, but no one can yet say by how much.

General Mills said it would cut promotional costs for its cereals by $175 million a year and lower their prices.

And there won't be any marketing or promotional costs, since the label will have done that work already.

The same can also apply to the promotional costs of a single release.

And while a center can help arts groups by easing promotional costs, interests often conflict.

Because of the promotional costs involved, only $50,000 was returned to the producers.

For example, you might need to buy materials and equipment, or pay for promotional costs.

At a time when music labels are trying to reduce their promotional costs, deals like this could become more common.

My promotional costs were about $2,000 and I got 57 campers.

However, the downside is that promotional costs will also be much higher due to having to employ a separate staff.