All our promotional dollars will stay on our own property.

The other promotional dollars were the result of discounting very attractive merchandise.

More than once, he said, publishers refused his requests for promotional dollars, saying they had exhausted that title's co-op budget.

"You want the network to spend the promotional dollars on your show, not somebody else's," he explained.

As I learned, the bulk of our promotional dollars had gone to independent record promoters, gatekeepers who control access to the airwaves.

So any promotional dollars you can get become very valuable.

For the music industry this kind of service is extremely valuable as it can help determine which singles promotional dollars should be poured into.

"They dialed up in terms of promotional dollars post-9/11 because that's where the trend was."

But that amount, he said, "was really in the size of promotional dollars, not investment dollars."

We are always looking for companies with additional promotional dollars outside their normal advertising budget.