This unit, handling event and promotional marketing, is led by Mark Dowley, 32, chairman and chief executive.

Promotional item, novelties used in promotional marketing.

"It doesn't matter to me how we walk in because we're 'media neutral,' not dependent on any one form of communication like advertising, promotional, digital marketing or public relations."

The university typically doesn't go into this type of promotional marketing," she said, "but these students have taken a Columbia tradition and developed it into a profitable product.

Digital technology has revolutionized promotional marketing.

The acquisition, for undisclosed terms, was among several last week for shops that specialize in nontraditional services like public relations and promotional marketing.

In addition to advertising, they are involved in public relations, promotional marketing and developing communications for the Internet and other interactive services.

To progress the achievement of excellence in promotional marketing by educating all parties in best practice and in the effectiveness and versatility of sales promotion.

Brand Buzz continues to handle promotional and retail marketing.

"They had sold six million videos in North America," says Harold Chizick, vice president for promotional marketing at the Toronto-based company.