And for that, he said, reducing the price by creating promotional partnerships with hotels, airlines and others is crucial.

The site had a promotional partnership with ICQ which is an IM type platform.

That bet - part of a $2 billion promotional partnership for Pepsico covering "Star Wars" films past and future - apparently paid off.

The DJ application Cue Play DJ set up a promotional partnership around Corsten's countdown 150st edition.

To publicize their prime-time programming for the 1995-96 season, the CBS and NBC television networks are sponsoring large promotional partnerships.

The Parque Natural do Faial has also developed promotional partnerships with tourism and local businesses to promote the park and natural diversity of the region.

The same year, the American Red Cross refused a $1 million promotional partnership from the Dixie Chicks.

BMW will, however, continue a promotional partnership with the James Bond films that began in 1995 with "Goldeneye."

With the release of the second film in the series, Air New Zealand started a promotional partnership with New Line Cinema.

In boxing, a promotional partnership endures only until a better deal is on the horizon.