Six years of sensational and provocative campaigns and organizations failed to implement his ideas.

Later in 1995 the company also launched one of its most popular yet provocative campaigns ever, featuring two kissing sailors staged at the peace celebration of World War II.

Most recently, as image director at Esprit de Corp., the fashion retail chain, Mr. Kraft supervised a provocative campaign that sought consumers' opinions on contemporary issues.

The shift is indicative of the tricky task marketers and agencies face when trying to make mid-course corrections in nontraditional or provocative campaigns intended to stand out amid the commercial clutter.

In fact, it was a provocative campaign against the Orthodox Church , since more than 90% of subjects were concentrated in its churches and monasteries.

But it does remind the public that the Italian brand has quite a history of provocative campaigns.

Gyro is known for provocative campaigns aimed at consumers in their 20's and 30's for such products as clothing, alcoholic beverages and cigarettes.

After all this, it is high time the left wing stops its provocative political campaign based on misrepresentations against the Hungarian Government.

For the spring/summer 2013 campaign, Terry Richardson returns as both photographer and protagonist of a provocative campaign featuring the international top models Lea T. and Poppy Delevingne.

The provocative campaign for Five US, which makes its debut Monday, summed up a seeming paradox.