We are trying to raise the consciousness of people on issues we think the public can rally around and benefit from.

And after any dramatic development, the public can rally to its leaders and job ratings can rise.

The public also rallied around its government after the Oklahoma City bombing in 1995.

And President Bill Clinton's own pollster told him the public would rally behind a war on terrorism.

"The public has been rallying behind our military," said Aaron Todd, Makempay's marketing director.

The public will rally to his support.

But while dealers and their employees may be pawns in the trade dispute, the public has not exactly rallied to their side.

"It's more precarious to program unknown work because you just don't know whether the public will rally around that work when the time comes."

In South Korea, the public has rallied to his defense and women there are signing up in droves to donate eggs.

Despite the occasional honking to support the strikers, the public has not rallied to the union cause.