The sign appeared to have been added by the Iraqis before the camera crews arrived as a cheap publicity ploy.

He has been very public with his environmental concerns, prompting skeptics to talk about just more publicity ploys.

The fact that you are talking about it suggests the publicity ploy has worked.

His initial fame came from a publicity ploy in 1930 during the Depression.

The art form that for years has been written off as a publicity ploy now coyly wants to be pretty and practical.

But his satellite-monitoring project is far more than a publicity ploy.

I agree, the writer should not have "used" his father's name as a publicity ploy to gain interest in the article!

He has avoided the press and standard publicity ploys as much as possible.

It remains to be seen whether his announcement is a publicity ploy, or a serious commitment to change.