The publisher has just created a situation where the paying user gets a worse experience than someone who stole their IP.
A big publisher is creating the lounge to promote a magazine to consumers, celebrities and advertisers.
These are the ways that publishers can create powerful online communities even if the games themselves may be single-player.
To cash in on this trend, other publishers have created or resurrected business book divisions.
Nokia charges third-party publishers to create their own Point & Find content.
So publishers and writers of best-selling novels created a lucrative cycle.
In addition to the magazine, the publishers created a fan club for readers.
Of course, the publishers of those books have also created outposts on the Web.
In 2007, the publisher created a new online store that offers all the titles with shipping worldwide.