On the one hand, publishers know what sells to their target audience.

The well-heeled publisher knows where to spend and how to hit.

The publishers didn't know what to do with it or even most of the authors I was writing about.

But the publisher doesn't know how many were actually bought by academics.

These publishers simply did not know where the market was.

On the other hand, publishers may know better than developers what consumers want.

The publisher didn't quite know where to pitch the song.

Paul reflected that the publisher could not possibly know yet who he was.

As a result, publishers rarely know who their readers are.

Her publishers here and in England don't even know how she died, only that it was very sudden.