The publisher, Macmillan, promoted the novel as "the raunchiest, funniest story ever written by a woman."

Unlike many businesses, publishers do not promote most of their goods until after they have started selling.

The publisher is promoting the new autobiography as "a story of redemption," but there is not a lot of redemption visible here.

In their fall catalogues, many publishers are promoting new lawyers-turned-authors or have focused attention on lawyer-novelists they had previously published to less fanfare.

He asked me, "What should I title the book so the publisher will promote it?"

The publisher promotes this series descriptively as "JAG, set in space".

How does a new publisher demonstrate effectiveness in the editing, marketing, promoting and distribution of books?

His publisher promoted it as a "bridging of the thousands of years that separate Turkey and the United States".

That meant that American publishers could not promote or advertise materials already in existence in the countries under sanctions or pay advances for new works.

Ordinarily a publisher would vigorously promote a book with such national exposure.