This purchasing behavior may co-exist in the mind of a consumer with an image of oneself as being an individualist.
They are currently quite engaged in green purchasing behaviours.
The positioning should also be sufficiently relevant to the target segment such that it will drive the purchasing behavior of target customers.
But now there is a risk that the commodity price upsurge could itself trigger a change in corporate purchasing behavior toward inventories and raw materials stockpiling.
This leads to gaps in the shelves that can affect the purchasing behaviour of customers.
This approach allows consumers to steer their purchasing behaviour in a more environmentally sound direction.
Consumers' purchasing behaviour will determine the success or failure of new products and services that are marketed on the basis of their sustainability performance.
A study that looked at visual color cues focused on predicted purchasing behavior for known and unknown brands.
Sadly, consumers' purchasing behaviour does not change to reflect their concern.
"The whole point is to change their purchasing behavior," said Kenneth Sperling, a consultant with Hewitt.