It is not so much in the quality of films as in the impact they have on society.

As a result, the general quality of Croatian films declined.

This eroded Kodachrome's market share, as the quality of competing films improved during the 1980s and 1990s.

By the mid-1960s, the quality of his roles and films had noticeably diminished.

The quality of films in general is nothing to cheer about.

"It's going to rise or fall on the quality of films themselves and the audience satisfaction they deliver," he said.

He took challenges to boost up the quality of films in the Kannada Film Industry.

The quality of films available online also does not compare well with physical media.

Baftas 2012 shortlist: 'It reflects the quality of films out this year' - video 2.

Differences in the quality of films between clinics and subjects may have introduced some measurement error.