"I had no interest in trading 30 million readers a week for a rate base of 100,000," she says.

The first issue was released in late 1990 with an initial rate base of 250,000.

The first issue carried 64 pages of advertising and the rate base was 50,000.

Last year, the rate base was 850,000, and in July it will rise to 925,000.

This year it has a 750,000 rate base and will have more than 750 pages of ads.

In its third year, the magazine grew to a rate base of 800K.

At the same time, Health's rate base is being reduced from one million to 800,000.

The rate base was raised to 900,000 with the September issue, and now it is 1.3 million.

"And they have been delivering way over their rate base."

The first test issue starts with a rate base of 250,000.