Like other marketers, the company is trying to reach consumers in new ways.
The program is particularly focused on reaching younger consumers through music.
One important reason is rap's ability to reach young consumers easily.
It may take a while, however, before the message reaches consumers.
Two years after the study this information is now reaching consumers.
They have a short shelf life and must reach consumers within a week of harvest.
With revenue last year of $400,000, he has decided to try direct sales to reach consumers.
The companies also said they did not know whether corn made from those seeds had reached consumers.
It can take $2 million and 18 months for a game to reach consumers, compared with $250,000 in the early 90's.
These computers will not reach consumers before the second half of 1991.