The real mystery is why many male readers, apparently, aren't buying the book either.

The reader wasn't buying the idea of a biological difference linked to race.

But She readers have already bought a product: the editorial content of their magazine.

Those who must now persuade readers to buy Lukas's last book have work ahead, too.

Already some readers, for just $1,500, are buying the plans to build these homes themselves.

Any reader could buy that book within 45 minutes of making the decision.

Nobody talks about how many disappointed readers buy but never finish these books.

Even readers who liked the result didn't buy that explanation.

The readers aren't buying it the way they used to.

Here was a woman who understood in 1908 that readers would buy Playboy only for the articles.