"I want the reader to turn the page and keep on turning to the end," she added.

"You have to be different when a reader is just turning the pages and going quickly by your ad."

If they don't do their job, the reader turns the page and your advertising dollars are lost.

Her ultimate objective was "to make the reader turn the page."

The reader would then choose one of the given answers and turn to the appropriate page.

From there the reader might turn to somewhat more specialized general histories.

The reader would then turn to the appropriate index and page to find the correct answer.

The reader grouping these pieces of data turns them into events.

Force the reader to turn the page and get into the new chapter to find out what happens next.

You take an idea and then plot it so the reader can't not turn the page.