He'd been forced to play carefully, letting too many win too often, hoping to recoup later in the season.
And they were recouped later on weakness in gold and oil prices.
An unspecified amount of that was recouped later in 2001 or early this year, but some was never spent, particularly by those advertisers especially hard hit by the attacks like the airlines.
Those losses were recouped later in the day, however, as traders took comfort from a rise in stock prices and a steady performance by the dollar on foreign exchange markets.
The market later recouped all but 6.49 percentage points of the loss, but the blue chips now have lost almost a quarter of their value in seven days.
It is the first box office failure for Disney, though it eventually recoups its cost years later, and becomes one of the most highly regarded of Disney's films.
Investors immediately dumped Japanese stocks although the market later recouped some losses.
The dollar slipped against the yen after the report was released, but later recouped its losses.
The money we spend, therefore, can be recouped later.
South Korea's Kospi index dived 4.1pc but later recouped some losses to trade 3.4pc lower by early afternoon.