In 1984, he founded From the Pines With Love which recruited celebrities to perform at fundraisers for AIDS research.
The show recruited famous musical celebrities who competed against each other to win a chance to release a country song.
Wollersheim had been a supervisor in Scientology's elite SeaOrg group, and his duties included recruiting celebrities to Scientology.
The church denies the existence of policy to actively recruit high-ranking celebrities.
(This despite the club's push to recruit younger celebrities like Ms. Behar in the last few years.)
Mr. Silverstein said it was harder to recruit celebrities for ads with companies that had not traditionally used them.
Bart and friends rush out to recruit celebrities for the only gimmick that might work: "The Krusty Komeback Special."
The tenants recruited celebrities like Woody Allen and Tony Randall.
To help in its rebuilding, J&R has bought full-page newspaper ads, hired public relations experts to generate publicity, and recruited minor and major celebrities to lure customers.
More than that, he has been recruiting fellow celebrities - people like Will Smith, Jada Pinkett Smith.