Commercial - making use of a powerful marketing and recruitment tool to enhance your reputation.

Such high end, while making teams less accessible to the public, have become a major free-agent recruitment tool in professional sports.

Lewenstein also noted the power of the book as a recruitment tool.

It also served as a recruitment tool for future members of the group.

They can also be a recruitment tool, since they let you show prospective members how the club works.

He added that positive posts could be a recruitment tool for a company's human resources department.

The movie was used as a recruitment tool however it was not a success at the box office and reviews were poor.

Word of mouth is also a powerful recruitment tool within immigrant communities.

"But," she said, "it definitely has become a recruitment tool."

If the war in Iraq has served as a recruitment tool for terrorists, that's normal.