To reflect its global expansion and diversification, the corporation became Carlson Companies, Inc., in 1973.

The institution also changed its name in 1986 to the University of the Virgin Islands to reflect the growth and diversification of its academic curriculum, research programs, and regional community services.

Recent and current projects reflect diversification of the former focus, emphasizing educational, spiritual, civic, and media communication programs.

By the 1920s and 1930s, the appearance of East Moline in Illinois and Bettendorf in Iowa reflected the further growth and diversification of the region.

Corona Data Systems was renamed Cordata in 1986 in order to reflect diversification and to try to distance itself from identification as just a "PC clone" manufacturer.