The dress reminds women to focus on their "outerselves", as well as their "innerselves", especially heart health.
The control group received a postcard reminding women to get preventive screening.
It is an image which reminds women that the infant child who once lay comfortably on their lap will grow and suffer.
National and local propaganda throughout the war, even when luring women into the work place, reminded women that their household and family responsibilities could not be neglected.
Mr. Branson, the Planned Parenthood lawyer, said the Legislature meant to do more than to remind women of something they already knew.
And since Murphy won't die - unless the producers really want to be groundbreaking - it will also remind women that breast cancer is not necessarily fatal.
The low point, she recalls, was being thrown out of one bra manufacturer's office for suggesting that bras be sold with tags reminding women to get mammograms.
It also served to remind women where they stood in the social hierarchy.