Officials at other schools also reported high demand.

Indeed, Toyota is one of several import companies reporting strong demand for their newest models.

Even before the end of 2009, cruise lines were reporting huge demand for holidays around the Greek islands.

Other parts of the country also reported record demand, including the Milwaukee and Chicago areas.

But it also reported strong demand for graphic advertising by companies trying to promote consumer products online.

The association said 80 percent of its affiliates reported increased demand this year.

Dealers reported strong demand for securities, and said prices rose by a quarter-point.

Traders reported good demand at an auction of $13 billion in one-year Treasury bills.

Participants in the municipal bond market reported brisk demand for the issue.

But last month, executives who make buying decisions reported weaker demand.