To make it go away, the restaurants paid $40 to a Massachusetts-based rendering company.

Each restaurant in the book paid $2,000 to be included.

"Whether the restaurant pays or I pay makes no difference," he said.

Reservations are free, but often the restaurant pays a fee to be on the site.

It's free to use and the restaurant pays a dollar per diner.

These restaurants pay the touts a fee for every customer they bring to the door.

But most restaurants are paying no mind to the weather.

Only later, as we left, did he say that the restaurant would pay for the cleaning.

The restaurant offered to cover their expenses, put them up in a hotel, and paid the equivalent of $12 a week.

The restaurant will pay about $40 per square foot over the 10-year lease, he said.