"It's a new retail concept that's hot, as its name correctly implies," he added.
He said he decided to buy real estate in urban areas to present a variety of retail concepts.
"Boogie's just might be the hottest retail concept I've ever seen."
"Our view is that we want to be on the cutting edge of finding these new retail concepts."
Are there really enough new retail concepts to accommodate 13,000 stores?
"It's remarkable how little resistance there is to this as a retail concept."
"Frankly," he said, "we could not advance the retail concept any further without getting control of the site and clearing it."
And it won't be long before we have a wave of Japanese retail concepts arriving.
Baby boomers are the driving inspiration behind almost all new retail concepts, because they make up the largest part of the national pocketbook.
They were called in to design a "retail for leisure" concept, linking the site to a heritage trail around the town.