But when it comes to cars, it's the reward pathway that calls the shots.

Their research suggests these reward pathways may be under-stimulated.

Releases dopamine in the reward pathways of your brain.

These reward pathways reinforce behaviors that help you survive, like eating and sleeping.

It is addictive because of its effect on the mesolimbic reward pathway.

Such studies further implicate the reward pathway in curious behavior.

As previously mentioned, the reward pathway is an integral part in the induction of curiosity.

The caudate nucleus is another component in the reward pathway.

They also play a role in the reward pathways and processing pheromone inputs from the nose.

Anything that is novel, researchers have found, grabs the brain's attention system by tapping directly into reward pathways.