Many poor areas are better markets and less risky investments than businesses realize.
And real estate is not the only risky investment on the life insurance side.
To plan a whole town at once was a highly risky investment.
The company said it set aside £378 million to cover risky investments.
Q. Why will stocks be a risky investment in 1999?
If a risky investment paid off, they got the profits.
The extra interest charged on a risky investment is the risk premium.
Q. Then why did you take such a risky investment?
People may therefore be less likely to make risky investments.
It is a risky - but probably very profitable - investment.