They also wanted to get away from the idea of the traditional rock tour.

Some automakers sponsor rock tours but do not use the bands' music in ads.

The tour featured production values and cost usually associated with large-scale rock tours.

Lately, it is doing so with the help of organizations like Reverb, a nonprofit group devoted primarily to the green rock tour.

But the green rock tour as a concept is now moving on to a second act - and that is where Reverb comes in.

It was really the first big-time rock tour ever and the world in transition he captured disappeared almost immediately.

The song was featured on a Japan ad for a rock tour.

Modern Drummer magazine's editor said that a college freshman playing on one of the year's biggest rock tours is "certainly a unique story".

It became the most financially successful rock tour in history up to that time.

But then again, those who work behind the scenes on a rock tour are conditioned to be imperceptible.