The four-sided rooftop sign will be a bit less understated: giant W's.

Tudor City is known for its rooftop sign overlooking 42nd Street.

Atop it is a 40-foot-high rooftop sign.

A new rooftop sign advertising the hotel was then added, along with a main hotel sign.

The pencils and stars were company symbols, and a rooftop sign blazed over the river.

There are another 10,000 billboards, building-size banners and rooftop signs of other stripes.

To make way for this expansion, the rooftop electric sign, the largest in Texas, where a cowboy was shown lassoing a steer came down.

The theater's exterior is surmounted by a giant illuminated rooftop sign.

The company already has a large rooftop sign on Broadway at 22nd Street.

In recent years, many of the rooftop signs have caused controversy by promoting businesses in adult entertainment.