But the current rules by which funding is received and spent have got the balance wrong.

So when those rules get broken, the injustice seems greater.

"At long last, these rules are getting a total scrubbing."

The rules have gotten out of hand, some ad executives say.

Those two rules would get you through almost any situation, Howard figured.

They can't let the rules get in the way of common sense.

"We'll have to see how these rules get applied," he said.

These are stories about what happens when the rules get broken.

The new rule will get its first test in a major tournament next summer at the European championship.

But for most situations a simple rule will get you through the frenzy: just keep moving.