In his eye he could already see fat profits for the company.

"There are always people looking at coming back into the business, seeing our sales growth and profits," he said.

Those who see big profits in their future are also delighted.

So, too, are the lenders and new investors, who must also see profit in the deal.

I'm thinking she had a pretty good lawyer if that's all she's getting hit with after seeing real profits from her venture.

And there are two big reasons why Sony won't be seeing profits this year.

The previous 12 months saw taxable profits of £13 million.

Investors are expecting to see profits after years of cost cutting.

They see huge profits being made by other mortals and want in on the fun.

But very few saw significant profit from their efforts.