For a certain segment of the population, that may be true.

"Here's an opportunity to win back a segment of the population," he said.

But even then, officials expect that large segments of the population will not be reached.

"We don't want it to be looked at as a product only for a certain segment of the population," she said.

And for some segments of the black male population, the situation is even worse.

There is a segment of the population that doesn't want family doctors.

"For some segment of the population, it's still the best way to reduce medical costs."

A small segment of the population also calls this belief into question.

The fastest growing segment of the population is now those 85 and up.

But adults continue to be the largest segment of the population at risk.