During the 1950s and 1960s Sainsbury's pioneered self-service supermarkets.

It was one of first self-service supermarkets in the country and its emphasis on low prices was very successful in the Depression-era economy.

At the time, the modern self-service supermarket was coming into its own.

The early combination grocery/meat/produce stores date to the mid-1920s; its self-service supermarkets began in the 1930s, which were still small by later standards.

Meanwhile a few entrepreneurs experimented with large self-service "supermarkets" that offered even lower prices.

He is credited as one of the first to create large, self-service supermarkets with lower prices and Sunday openings.

The Depression, however, prompted shoppers to look for more bargains and helped usher in the era of self-service supermarkets.

In Morris the accused took goods from the shelves of a self-service supermarket.

A stickler for quality, value and service, he helped introduce America to the concept of a complete one-stop, self-service supermarket.