The number of local cable systems selling distilled-spirits commercials has almost doubled from 75 then to the more than 140 now.
The stations then sell commercials for the next quarter based on their sweep numbers.
Initially, Robin bought the airtime and sold commercials for the show.
When sponsoring a single show became too expensive for one company, networks turned to selling commercials to multiple sponsors.
The network intends to sell banner ads and audio commercials.
"Probably our success at selling commercials to clients will go up, too," he said.
Despite this technicality, the station is still able to sell commercials to businesses in that area.
They also plan to begin broadcasting full time in August and to sell commercials.
Local stations would have been hurt because they had sold commercials for that time.
In 2007 it was decided to sell commercials during the middle of the show, which stirred up a lot of controversy.