After all, "sell low, buy high" has never been considered a successful investment strategy.

In other words, they are buying high and selling low.

As they have in the past, he said, people tried to time the market, only to end up buying high and selling low.

Most individual investors fail to achieve those returns because they buy high and sell low, he said.

"They bought high and will wind up selling low."

In mid-1986, when oil prices tumbled, the stock sold as low as $45.25.

"No one wants to sell too low or buy too high."

In a volatile market, that is akin to buying high and selling low.

Until then, foreign securities floated by other houses had been selling low.

Italian design sells low against the voguishness of the French.