He sells homemade pasta and many other delicious items - try the fantastic Sicilian pesto.
Cucina Rustica also sells salami, pasta, coffee, pastries, condiments and antiques.
The company started off selling high-quality pasta at about $8 for a 10-kilogram (22-pound) box.
But while local restaurants sell excellent pizza and pasta as well as wurstel and goulash, some residents would happily part company with Italy altogether.
In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.
It sells fresh vegetables and pasta daily except Monday, when it becomes a flea market.
All over the North End are bakeries, butchers, stores selling fresh pasta, cafes; after work, men linger in the streets, eating prosciutto sandwiches.
You sell angel-hair pasta with garlic entirely differently.
The $4.3 billion company, which is based in Hershey, Pa., has been selling pasta since 1966 and has expanded the business primarily by building strong regional brands.
Wholly Ravioli will sell pasta and pizza.