Computer companies invariably say they sell solutions, implying that such words as computer, software or tools are tawdry or inadequate.
Of course, Basex makes its money selling solutions to the problem it's diagnosing.
Several of the small Israeli technology companies that are successfully selling year-2000 solutions are listed on Nasdaq.
But it's hard in the United States of today to sell expensive solutions in advance of disaster.
In the past, the organization was great at developing new technologies, but competitors were beating the company by selling solutions to problems.
"What's been missing all along is a carrier that can sell turn-key solutions and take customers from end to end in solving a problem."
Startel sells integrated voice, data and networking solutions for use in call centers worldwide.
This industry sells engineered solutions to restricted parts of the general problem.
There is controversy concerning overuse of the term and hyperbole in the media and by security vendors trying to sell "solutions".
He has traveled widely, selling his conservative message and radical solutions, but has earned no endorsements from county leaders.