It is selling the luxury boxes and corporate sponsorships, hallmarks of big business.
Other cities mainly sell corporate sponsorships of sports stadiums.
But along with membership fees, the sites are selling advertising banners, sponsorships and partnerships.
During the early years station did not sell sponsorships that are otherwise common in public broadcasting.
Teams also generally negotiate television contracts, sell sponsorships and market season tickets in the spring.
Yet Mr. Garg recently began selling sponsorships for $100 a day.
Each tournament sold its own television, sponsorships and licensing.
Oxygen is also already selling sponsorships to companies that seek to sell goods to women.
Another Saatchi subsidiary was sought to sell corporate sponsorships for the mission.
The City of Sturgis earned almost $270,000 in 2011 from selling event guides and sponsorships.