Wheeler sold Johnson the young man for £25, half the average price of a male slave field hand at the time.
Often products are sold at, or near to, the price of the genuine article.
Universal felt that selling the set at such a low price would "destroy the market," he said.
Gasoline sells for a third the price in Germany.
Others close to Mr. Bronfman suggest he would be just as happy to sell for roughly double the price his team paid two years ago.
Last month, his 1962 painting "Diver" sold for $4.2 million, the highest price ever paid at auction for the work of a living artist.
On some items they would sell at 5 times the price they paid.
Gauke sold the flat in August 2012, the property price having increased by £67,000 since purchase.
At the end of last year, a Kmart share sold for almost exactly half the price of a Sears share.
The problem is not therefore what we produce, but the price at which we sell it.