Mr. Krasilnikov said the city has been talking to European companies about outdoor advertising technology, in hopes of brightening the city with imaginative signs touting new domestic commercial ventures or foreign products.

Southwest and northeast, scaffolding everywhere, all emblazoned with big red-and-white signs touting the "Crossroads of the World."

Picking it up just outside the airport, I sailed in medium traffic through the flat green Piedmont, past signs touting furniture factories.

A small sign touting the construction project sits on the corner of two shopping mall "streets" with fading color in a sea of weeds.

They passed the Sycamore, at 250 East 30th Street, with a big sign touting its availability and its amenities - rooftop garden, gym, TV lounge and laundry on every floor.

In a suburban shopping center, Johns Hopkins University researchers placed signs touting the benefits of stair-walking near stairs adjacent to escalators.

That weekend an anti-Santoro billboard was wrecked and the Republicans said about 100 signs touting the candidacy of Mr. Dupont and his running mate, David J. Norell, were stolen.

The first widespread use of the advertising bumper sticker might have been the ubiquitous "See Rock City" signs, touting a tourist attraction atop Lookout Mountain, Tennessee.

Seoul's equivalent of Times Square has 30-foot-tall signs touting fire safety.