Television and its slick political commercials may be more efficient vehicles for getting out the message, Mrs. Rodemeyer said, "but now feelings about the party don't go as deep."

"Millions of dollars in slick commercials cannot hide the truth," said Walter Fields, a spokesman for Mr. Florio.

The ad tries to compensate for that imbalance by attempting, judo-like, to turn Mr. Corzine's slick commercials against him.

He adds: "He has a campaign based on slick commercials.

In an era where candidates are packaged in slick commercials and quick photo opportunities, this week offered a rare spontaneous display of human frailty.

The slick commercials that helped President Reagan win 49 states featured the music as the campaign theme song.

Head-to-head TV debates would be preferable to static speeches, but whatever the formats, candidates should be required to speak for themselves and not through slick commercials.

He thrives on television, whether in speeches, talk shows or slick commercials.

The Republican party have one foot in the middle ages and with billions spent on slick commercials they keep a whole slice of the population there with them.

Mike Royko wrote in his columan in The Chicago Tribune on Wednesday: "We've been told that politics have become nothing but slick commercials, fast sound bites and mind manipulation by poll-juggling media advisers.