For one thing, the company faces competition from an array of rivals large and small.

Still, a host of new, smaller rivals believe they can do a better job.

The big airlines, however, are very selective about when and where they compete with smaller rivals on price.

There are also few smaller rivals that Alltel can buy.

Part of the problem is the popularity of smaller rivals.

No more playing second fiddle to its smaller rival to the west.

A large company like Viacom has far more leverage in getting on the air than some of its smaller rivals.

Google's smaller rivals have also introduced new services in recent weeks.

Other big seed companies are also expanding their business, mostly at the expense of smaller rivals.

"We're not ignoring them," he said of the smaller rivals.